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        The annual
        gathering of

        Where the visionaries and
        leaders behind the world’s
        most iconic organizations
        come together to tell the
        stories behind their
        breakthrough customer,
        employee, product, and
        brand experiences.



        Tuesday 10


        Registration & Light Breakfast for Basecamp Attendees


        XM Basecamp Live (Morning Session)


        Lunch & Networking for Basecamp Attendees


        XM Basecamp Live (Afternoon Session)


        X4 Warehouse Party for All Attendees

        Wednesday 11


        Registration open






        Breakout sessions


        5 For The Fight Night

        Thursday 12


        Registration open






        Breakout sessions



        Friday 13

        Friday optional activities will be announced 12/17

        Experience more at X4


        Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

        X4 Warehouse Party
        and Private Concert

        2019 attendees partied warehouse-style with food trucks, Tony Hawk and a giant half-pipe, and a private concert by Imagine Dragons. Stay tuned for this year's lineup.

        Expand your

        Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

        5 For The
        Fight Night

        Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

        XM Basecamp

        This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.

        LEARN MORE

        Get more out of X4

        Become an X4 Insider and be entered to win VIP concert seating

        Thank You


        X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:

        • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
        • Leading brands will share the secrets to their experience management successes
        • Networking with some of the brightest minds in your field
        • Returning home with an actionable vision to transform your organization

        All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.

        Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis, so book early to guarantee your discount as hotels will absolutely sell out. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace. If you have questions you can reach out to x4summit@qualtrics.com. . To reserve your hotel, use the links below.

        Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

        Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD.

        At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/

        Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.

        No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.suiyu6.icu/certification.

        There is a limited number of seats in each course. You can request a change before December 31, 2019 by emailing certification@qualtrics.com; we’ll do our best to accommodate any requests, but please note this will depend on the current course capacity. Find out more about XM Basecamp Live courses >

        Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.

        If you are unable to attend X4 Summit, you may transfer your registration to another person. You can update the ticket with new registrant information via the “Manage Registration Details” link in your confirmation email by Friday, February 7, 2020 at 11:59 pm MST. Substitutions requested after this date may be subject to a $100 US transaction fee.

        All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 pm MST on January 17, 2020. For a 50% refund, cancellations must be received between 12:00am MST on January 28, 2020 and 11:59 pm MST on February 6, 2020. No refunds will be given for any termination notice provided after 11:59 pm MST on February 6, 2020.

        Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.

        Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.

        Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.

        There are very limited opportunities to speak at X4, but we would welcome your application. Please use this link.

        As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.